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MAKEUP BASICS NO 1: Your face shape

Updated: Mar 6, 2022



Many people could be forgiven for thinking that choosing your makeup products is as easy as selecting those that look nice and feel comfortable. While this can certainly make a difference in how you feel, it will not necessarily lead to the most flattering effects on your face and skin tone. Choosing makeup is also about knowing which colors and textures work together, what tones suit you best, and – if you want – how to use contouring and highlighting techniques to accentuate or de-emphasise features such as cheekbones or eyes. In addition, knowing whether your face shape is round, oval, square, heart-shaped, or long will help you work out which products and techniques will look best on you.


We all want our makeups to bring out what's unique about us - or even on days where we don't feel so special at all, we still expect our makeup to make us look fabulous. That's why it is essential nowadays to learn how to pick products that will flatter your unique facial features and shapes. This way, not only will you end up with a face that looks like it's been touched by an angel, but your confidence level is also bound to go through the roof. Here is a guide on the various face shape and some tips on how to complement each face shape using makeup products:

1. The Oval Face



The oval face is defined as longer than it is wide, with soft jawlines. It's most times the most desired face shape.

Oval faces are known for their balance and symmetry, making them very easy to work with when it comes to makeup application. You can safely use any makeup product because you have the advantage of being able to pull off almost every look there is.


2. The Round Face




People with round faces are defined by full cheeks, a rounded forehead with the brow bones set high on the face, and prominent cheekbones.


If you have a round face, you will need to mimic its natural curves by playing up those facial features closest to being angular: the chin, browbone, and cheekbones. In addition, it would be best if you created some depth on your face to balance off its roundness.

3. The Square Face



The square face shape is defined by a strong, angular jaw straight brows forming 90° angles with each other (i.e., like walls meeting)

To complement square faces, you should always draw attention away from their sharp lines by using products that will soften up their features.

4. The heart shape




Heart-shaped is defined by wider foreheads tapering to narrow chins or as having a long chin and forehead.

The key to achieving a flattering yet natural-looking face is by paying extra attention to how you can balance off your facial features through color coordination.


Remember that each shape has its characteristics, so it's up to you to define them the way you want.


Naomi x

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